The Who, The How, The Why

With our streamlined virtual model you only hire who you need for your project. Nothing more.

Branding isn’t a job to me. It’s a way of thinking.

Hi. I’m Jeff Livak, and this is what I do. It’s what I think about all day, every day. It’s who I am. How we, as designers, look at the world is what makes us different from everyone else. In business different is a good thing.

I’ve worked for a major branding firm with international clients and huge budgets. I’ve also worked with bootstrapping entrepreneurs in need of a great identity to live up to their unwaivering determination. With over ten years of experience in the branding world, I have had the great pleasure of working with some exceptional clients and colleagues. The experience and network I have gained in that time has put me where I am today, eager to help your business find its voice and its wardrobe.

Want to learn more about the man behind the curtain?
Check out the blog post about the early story here.

Like a vegan marathoner, we run lean.

Many projects only require the services of one designer, that’s me. Whenever a project requires more hand on deck I have a great network of people around me that I can bring in to make sure we deliver everything you need to develop a great brand.

If you need a logo designed, why should you have to pay for an accountant, a web developer, a conference room and a custodial crew? You shouldn’t. You should pay for what you need and that’s it. With our scalable virtual model we are able to leverage our network of specialists to build a team specific to your project. You get the best people for the task at hand and we strip away all of the overhead. In the end you get more bang for your buck and we get to enjoy the freedom and flexibility of collaboration.

Recent Work

Defend my ID
Rare Form Apparel
Modus Payments


Over the last 5 years, Jeff has proven himself to be an invaluable member of the team. Time and time again I find myself bringing him in on projects. His passion for design coupled with an unending well of creativity make him a go-to resource for any creative assignment!
Ben Dybas, Creative DirectorBearings Branding
Catapult Creative, LLC
P: 615 669 8010
F: 615 283 3720
Send us a message